It's complicated. That's where I come in.
It's complicated. That's where I come in.
Design as strategy.
Activation, AI, complexity.
Systems that scale.
Mentees who stay.
Design as strategy.
Activation, AI, complexity.
Systems that scale.
Mentees who stay.
Users across B2B & B2C SaaS
Users across B2B & B2C SaaS
Dollar activation gap closed
Dollar activation gap closed
Boost in feature discovery
Boost in feature discovery
Retention for mentees over 2 years
Retention for mentees over 2 years
About me
About me
I'm Jolie, a Staff Product Designer & strategic partner, based in Vancouver. Twenty years working at the sharp end of complex B2B & B2C SaaS with a focus on activation, retention, and AI workflows. Available for Staff and Principal roles.
I'm Jolie, a Staff Product Designer & strategic partner, based in Vancouver. Twenty years working at the sharp end of complex B2B & B2C SaaS with a focus on activation, retention, and AI workflows. Available for Staff and Principal roles.
Selected work
Selected work
Product dashboard redesign that closed a $100M activation gap across 10 million users
Product dashboard redesign that closed a $100M activation gap across 10 million users
0 to 1 Salesforce integration that earned $200k in ARR in it's first week
0 to 1 Salesforce integration that earned $200k in ARR in it's first week
Defining an AI-infused North Star vision across 15 teams and 22M users
Defining an AI-infused North Star vision across 15 teams and 22M users
Innovating online subscriptions for B2B2C regulated e-commerce
Innovating online subscriptions for B2B2C regulated e-commerce
Working with me is better than coffee.
Working with me is better than coffee.
Working with me is better than coffee.
“We need more people who are like ‘yeah fuck it let’s have a crack’ at this company. That is my favourite quality of yours.”
“We need more people who are like ‘yeah fuck it let’s have a crack’ at this company. That is my favourite quality of yours.”
–Billy Jones, Chief Marketing Officer – Hootsuite
–Billy Jones, Chief Marketing Officer – Hootsuite
Looking for your next Staff or Principal Designer?
Looking for your next Staff or Principal Designer?
Let's talk.
Let's talk.
Jolie Godin © 2026